DJ FLUID.
Pound Recordings
The Fluid story begins in October ’97 in Vancouver, B.C. As a party kid, Pete Mura (Fluid) had gone to many of the events in Vancouver, giving shape to the city as being one of the best in North America for the Electronic Music scene. His days as a party-goer were becoming numbered due to the fact that the dj’s were not playing the style which he had grown to love. This sprung the creation of DJ Fluid. Starting out playing house parties for his friends as a hobby on two belt-driven Technique DL-20’s, he quickly realized that it was time to take the plunge and buy 1200’s to get his skills to an actual ‘dj’ level. In doing so, his style changed from just buying any records, to actually developing, and pushing a style of Electronic Music. But which one?! Coming from a long history of listening to Hip Hop since the age of 14, then getting into the Heavy-Metal/Punk side of things, he wanted something with a driving edge that was not the same as what everyone else was playing. Dj’s Simply Jeff, Mojo and Raz, John Kelley(at the time), Dan(at the time), and locals Czech, and Slim were pushing the sounds of breakbeat hard. This beautiful genre of music had exactly the elements that Fluid was looking for. He quickly started on developing his now very recognizable style of impeccable long mixing, with a taste of turntableism. It took about a year and a half to start getting a feeling for where he wanted to go with this. At this time, Fluid received his first gig. Playing at the local Buffalo Jeans store in the mall. Playing for jeans and socks until that residency was crushed after two weeks by mall security. Fluid was chased back into the hills to play house parties again for beer. That weekend, while playing for a packed living room, Sean Karl approaches Fluid with a proposal to start a club night. Pound Wednesdays was born with Fluid as resident, along with Cold Steel Records. Cold Steel Records, founded in ’98 had a focus on providing Vancouverites with a broad spectrum of Electronic music every Wednesday night at the Palladium nightclub. This allowed Fluid to play along side with such names as Simply Jeff, Laidback, and his two favorite locals, Czech and Slim. This also provided an alley to release Fluid’s first CD entitled “Sunny Breaksâ€쳌 which was very well received on a national level. Flux Magazine ranked it in the top twenty new releases for international mixed cd’s. During this time, Fluid wanted to broaden his musical horizons. After going to the Miami Winter Conference in 2000, and learning that a well known Drum and Bass producer had already claimed the title of Cold Steel, it was time to close the chapter of Cold Steel, and bring on the new, and improved Pound Recordings Inc. Pound Wednesdays continues; however, at the new location of #7 Alexander St. Mostly focusing as a night strictly on breakbeat and D’n’B, it has given Fluid the opportunity to play out his other passion of Drum and Bass as well as his first, and foremost passion of the breaks. Pound has gained international recognition as the leading breakbeat night in Vancouver. The loop magazine reviewed Pound in their June 2001 issue as having a vibe “Somewhere between mellow and crazy. This place is decked out to the nines and everyone is having a great time.â€쳌 Fluid is now a well-recognized name in the international scene. His driving Nu Skool breaks have won him the coveted title of best dj in Vancouver by winning the 104.9 X-fm dj competitions in 2000. He is regularly playing out in Canada and the U.S. along side as such names as B.L.I.M., Johnny Dangerously, Storm, Dieselboy, Soul of Man, Simply Jeff, Mystical Influence, and DJ Icey to name a few. His newest mixed CD, ‘Nocturnal Overcast’ is a picture of what to expect from this madman. He is now into production, and is currently producing the track ‘B.C. Buds’ with one half of the Brothers of Funk duo, Johnny Dangerously. This, among other gems will be released under his label, Pound Recordings, in the near future. Be prepared…