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UN ad that the networks won't air

Stormshadow

TRIBE Member
Originally posted by xopus
i probably am, at least a bit.

it would be interesting to see what companys publicly claim they are "family companys" (or similar statements) and compare that to their background on the issue of gay marriage. maybe the two would be completely unrelated, but maybe not.

*shrug*

I'm still not sure how you co-related a company stating that they are family owned and operated, with being anti-gay marriage...
 
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AdRiaN

TRIBE Member
Originally posted by Boss Hog
And what's the success rate on that?
Q. How reliable are the self-destruct and self-deactivate mechanisms?

A. Highly reliable. We have tested over 67,000 landmines under a wide range of conditions, with no failures of the self-destruct system. If the self-destruct mechanism should fail, the self-deactivation system would make sure the landmine could not function after no more than 90 days.

Source: U.S. Department of State
 

xopus

TRIBE Member
Originally posted by Stormshadow
I'm still not sure how you co-related a company stating that they are family owned and operated, with being anti-gay marriage...

it seems like "family" is being thrown around alot by groups that are against gay marriage. and when companies like walmart (maybe j&j was a bad example), who are known to be quite right wing, place alot of emphasis on "family", it sends up a red flag (to me at least)

(googling "family" has 3 pages in the first 10 which are pro-family organizations, all of which seem to have a definatly anti-gay slant to them)

oh, and i didnt say "family owned and operated", i think that is slightly different than the statement of "...is a family company"



iono...maybe i am reading into it to much.
 

xopus

TRIBE Member
Originally posted by AdRiaN
Q. How reliable are the self-destruct and self-deactivate mechanisms?

A. Highly reliable. We have tested over 67,000 landmines under a wide range of conditions, with no failures of the self-destruct system. If the self-destruct mechanism should fail, the self-deactivation system would make sure the landmine could not function after no more than 90 days.

Source: U.S. Department of State

but if those were to be used in an urban warfare setting, there is still a very large possibility that there could be civilians in the area during the lifespan of the mine.
 
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Stormshadow

TRIBE Member
Originally posted by xopus
oh, and i didnt say "family owned and operated", i think that is slightly different than the statement of "...is a family company"

I know you didn't say that, but that's what Johnson & Johnson is implying with 'A Family Company'. They are a bad example, because they've been using that slogan for years.

Anyways, not attacking you or anything...because I see what you're getting at.
 

Boss Hog

TRIBE Member
Originally posted by AdRiaN
Q. How reliable are the self-destruct and self-deactivate mechanisms?

A. Highly reliable. We have tested over 67,000 landmines under a wide range of conditions, with no failures of the self-destruct system. If the self-destruct mechanism should fail, the self-deactivation system would make sure the landmine could not function after no more than 90 days.

Source: U.S. Department of State

I guess these SAFE landmines are awesome then!

: |
 

xopus

TRIBE Member
Originally posted by Stormshadow
I know you didn't say that, but that's what Johnson & Johnson is implying with 'A Family Company'. They are a bad example, because they've been using that slogan for years.

Anyways, not attacking you or anything...because I see what you're getting at.

yeah, i think j&j was a bad example.


i didnt take anything as a personal attack, no worries.

the family thing is just something i've been noticing quite a bit lately.
 

Spinsah

TRIBE Member
that quite the advocacy piece.

here's an idea: do you think think the creators of the ad had a preconceived notion that it wouldn't get tv coverage but would spread virally (like the VW suicide-bomber ad a while ago)?
 

deep

TRIBE Member
That's a good question, and one that I think a lot of people in advertising aren't underestimating these days. The fact that something succeeds online but not in conventional channels isn't a bad thing, it's just a different manifestation of acceptance. Look at the godaddy.com hub-bub around the superbowl for a trite example.

Although in an issue like trying to create awareness of the problem of land mines, it's questionable whether or not the desired effect (waking up suburbia to the issue) would be achieved by making it primarily accessible to only the net savvy media consumers online. Or maybe it's just an attempt to work the channel of communication that has been created by blogging. Creating credibility by first winning over the hard to impress segment and letting things filter out from there ... as opposed to making things palatable enough for the common denominator right off the bat.
 
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Shug

TRIBE Member
Goddamned you, Spence.

You beat me to the punch on that one. There's no way they ever thought it was going to reach network television. No one is that naive, even for an advocacy group.

I suppose the Internet is more than just for porn, isn't it? Damned if I've found a use other than that, though.
 

OTIS

TRIBE Member
Originally posted by AdRiaN
Q. How reliable are the self-destruct and self-deactivate mechanisms?

A. Highly reliable. We have tested over 67,000 landmines under a wide range of conditions, with no failures of the self-destruct system. If the self-destruct mechanism should fail, the self-deactivation system would make sure the landmine could not function after no more than 90 days.

Source: U.S. Department of State

As well, the tests regarding ballistic missile defense have been resoundingly successful, and Cuba is still a communist imperial threat bent on regional, if not world domination.
 

swilly

TRIBE Member
I dont see anything wrong with the add. It gets the point across and I think it would make alot of north americans realize what many people in places like cambodia or afghanistan have to deal with everyday.

Next one let see add for policing methods of dealing with drunk aboriginals.

Start off with it being the prom for some highschool kids and then have the one get too drunk and then have the police find him and take him and his date 4km outside the city and make them walkhome only to freeze to death.

Show the whole thing with the typical suburban kids in thier nice prom suites etc...
 

Chris

Well-Known TRIBEr
Originally posted by deep
it's an advocacy ad initiated by the UN to bring awareness to the issue of land mines, the madison ave agency did it for free to help - so not an agency pitch and it is something the UN is still standing behind even if the networks won't broadcast it

Too bad its not being played. That being said, already if the goal was to shed light on this issue, then its already being achieved, right here.

Maybe this a strategy for Madiason Ave to showcase some of their non-profit talent? Untapped market for them? Smart move in my books.
 
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marcinm

TRIBE Member
I guess they're trying to bring someone else's reality to something we can understand.. but the disproportions in the world are so great we just can't comprehend them.
 

gasper

TRIBE Member
Originally posted by marcinm
I guess they're trying to bring someone else's reality to something we can understand.. but the disproportions in the world are so great we just can't comprehend them.

some of us can
 

Subsonic Chronic

TRIBE Member
Originally posted by AdRiaN
Although the United States has not signed onto this treaty, all American mines (both anti-personnel and anti-vehicle) in production are self destructive. In other words, they will either detonate or deactivate after a period not exceeding 30 days.

This doesn't include the cluster bombs that the Americans love using so much. Afghanistan (and probably Iraq too) is still littered with the little yellow bomblets that don't have the same auto-deactivation technology as proper mines.
 

marcinm

TRIBE Member
Originally posted by gasper
some of us can

really... i kinda doubt that. Have you lived in a place so poor that if you own a nice tarp you're considered the richest person in the area?

Probably not.
 
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Chris

Well-Known TRIBEr
Originally posted by Boss Hog
But what do you think of these awesome new SAFE mines Chris?
You know I am little biased when it comes to these sort of weapons. From my point of a few, and I'm going to take flack for it, these weapons are pretty essential to any infantry arsenal. To me the issue is clean up.
 

gasper

TRIBE Member
Originally posted by marcinm
really... i kinda doubt that. Have you lived in a place so poor that if you own a nice tarp you're considered the richest person in the area?

Probably not.

No, I haven't lived there. But I've been there and seen it with my own eyes many times.
 

~atp~

TRIBE Member
Originally posted by AdRiaN
The Ottawa Convention only bans anti-personnel mines, whereas anti-vehicle mines are still permitted.

Since the conclusion of the Oslo negotiations of the Mine Ban Treaty, the ICBL has asked States Parties to reconfirm that according to the definitions in the treaty, antivehicle mines equipped with antihandling devices or sensitive fuzes that as a result function like antipersonnel mines -- exploding from an unintentional act -- are banned by the treaty. Several States Parties have done so, but a small handful do not share this view.
For more information.


Although the United States has not signed onto this treaty, all American mines (both anti-personnel and anti-vehicle) in production are self destructive. In other words, they will either detonate or deactivate after a period not exceeding 30 days.

First of all, it is clear where American interests lie when they value the right to use mines over the strife it has caused in the world (ie. they're arrogant). Secondly, this self-destruction policy is bullshit. They use these mines as a deliberate scare tactic by infecting vast spreads of land randomly with these things, thereby scaring people away from the area. This has led to:

a) an increased use of these mines.
b) an increased land coverage.
c) a high death toll.
d) the current standard tolerates a 10% failure rate. That is, 10% of these mines fail to deactivate in 30 days. There is a secondary failover where the battery is required to go dead after 120 days, however studies have shown that even this fails. Furthermore, many conflicts end prior to 120 days, and people return to their homes in that time. Those that do not have the problem of avoiding enormous tracts of land that have been littered with these death traps.

In a high-profile study, evidence was found that:

"Because of the vast numbers [of mines] involved, and the complete absence of any [mine] marking, it is likely that the number of civilian casualties resulting from a large-scale strike with remotely delivered mines will greatly exceed the casualty rates seen with conventional minefields.... Even the doubtful benefit of self-destruction and self-deactivation at a later date will not prevent widespread casualties in the initial days after the strike. There is little doubt that the development of remotely delivered mines has increased the probability of a major rise in post-conflict mine casualties."

That report was a joint effort with the ICRC and the UN.


Countries who signed onto the Ottawa Convention are not necessarily any more safe in their use of land mines than the United States.

Totally untrue.
 

~atp~

TRIBE Member
Originally posted by ChrisD
You know I am little biased when it comes to these sort of weapons. From my point of a few, and I'm going to take flack for it, these weapons are pretty essential to any infantry arsenal. To me the issue is clean up.

Bullshit.
 

gasper

TRIBE Member
what's more annoying:

- people who jump on the anti-American bandwagon and say "i hate american policy" without providing solid arguments to back up their position

or

- people that go out of their way to suck Uncle Sam's dick every chance they can

???
 
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