2 months salary was a marketing ploy by the evil empire de beers i think. Not only did the marketing stratego take hold, but it also became almost standardized throughout the marriage industry that that is what you're expected to spend, if you really truly love your fiancee.Originally posted by marcinm
I was hearing 3 months salary??
both of these are nice.Originally posted by junglegirl
yeah im pretty meh about the whole thing...tradition and all...I would rather someone buy me something a bit cheaper and use the money he would have spent on something for both of us....
yeah... i kinda like that campaign. Not sure how it's faring in terms of sales, but it looks pretty good in print, and is tapping into an undersold market...Originally posted by Skipper
Has anyone seen the new freedom ring, or whateverthefuck it's called?
de beers has now launched a marketing campaign at wealthy, single women who might want to show their utter disdain for marriage by wearing a diamond...on their RIGHT hand.
I don't think the campaign is going so well.