â€œThe Times They Are Aâ€™ Changingâ€-
It has been over 35 years since Bob Dylan first mumbled those famous words, and since that time his famous verse has served as an easy way to punch up the beginning of written material for an innumerable amount of people who are too lazy to come up with anything original.
And the times they are aâ€™ changing as it has been recently reported that Canadian Tire may soon scrap their Ted and Gloria ad campaign opting for commercials that are more â€œpleasingâ€ and that feature â€œlikableâ€ characters and that are not â€œannoyingâ€ to the viewer. Since when are those attributes the primary concerns of advertisers?
Advertising is not about money, it is about expression, and deceiving the public, and making kidâ€™s want things they do not need and their parents cannot afford.
It seems like only yesterday (figuratively) that Ted and Gloria burst onto the Canadian advertising scene unseating both the seemingly unstoppable Dave Nicholls and Esso â€œDonâ€™t call me Tonyâ€ Tiger (who always seemed beatable) taking their rightful place at the helm of Canadian advertising; and in the process, forever entering the consciousness and hearts of Canadians (particularly in the 35-45 year old demographic, and not so much for 20 to 30 year olds).
Now, after years at the top it now seems that Ted and Gloriaâ€™s days as the spokespeople for Canadian tires are numbered. And I for one am sad to see them go (and somewhat infuriated).
Sure they peddled crap, and no question Ted was little more than a cheap Bob Villa knockoff. And sure, I was really disgusted with them when my Mastercraft laser level irreparably burned my retina, but nevertheless, those two icons were probably the best thing to happen to Canadian television since Wok with Yan.
And I am sure I am not the only one who has spent many a night fantasying about getting freaky with those two on one of the inflatable mattresses that they seem so keen on (it would have to be quick though because those mattresses deflate rapidly).
I have learned from experience that resorting to violence or arson in these types of situations is not the answer. And sure there is a lot to be said for doing nothing about this and simply minding ones own business, but that is not my way. So I am turning to tribers to take on the cause and let those Canadian Tire bastards know that you will not stand for this.
My psychologist has warned me that I have a dangerous tendency to take up insignificant causes as a way of avoiding real issues that have an actual impact on me, and that my Ted and Gloria obsession serves as a perfect example of this tendency, but I think he probably doesnâ€™t watch TV so he doesnâ€™t know or comprehend their importance.
So, I am now left wondering what will become of Ted and Gloria, perhaps they will become the first duo to share a seat in the Canadian Senate, maybe UN Ambassadors or maybe even they will have their own weeklong square on Hollywood Squares (I envision them between Mayim Balik and Emanuel Lewis).
But as with Peter Puck, the St. Hubert Chicken, and Damaso Garcia, it is quite distressing to see the demise of a yet another Canadian icon (s).
Yet, I still hope that everyone has a good a weekend as possible given the circumstances, Ted and Gloria would want it that way.