The tech giants are facing a barrage of tough, negative coverage, with some of the same dynamics that drive saturation coverage of President Trump.
- NBC's Dylan Byersreported Friday in his Byers Market newsletter: "Mark Zuckerberg and other Facebook executives are fed up with The New York Times after weeks of what they see as overtly antagonistic coverage that betrays an anti-Facebook bias."
- "The frustrationwas rekindled ... after the Times bought a sponsored post on Facebook to promote 'a step-by-step guide to breaking up with' Facebook."
- Facebook is facing the sustained cycle of negative coverage that has been experienced by the likes of Monsanto, big oil and big banks.
- Axios' Felix Salmon points out that Facebook now has an adversarial relationship with the press — a big change from even when "The Social Network" came out in 2010. The movie was critical, but in the context of general adulation.
- And like Trump, they brought a lot of this on themselves.
- Now, much of the media looks at the company skeptically, critically and sometimes cynically. Despite protests, sharp scrutiny is well deserved.
- A Facebook official, pointing to new content policies and enforcement capabilities, told me: "We recognize our role and responsibility, and understand the scrutiny. We just want the reporting to be fair and accurate."
- Tech is the new politics.
- This is partly in reaction to the techlash of the past year, and partly in preparation for a post-Trump world, when websites can't count on politics to drive massive year-round traffic.
- Just as in politics,there's going to be overwhelming coverage of the same few actors — in this case, Facebook, Google, Apple and Amazon.
- Some companies' problems will start to look bigger than they are.
- Scandals and investigations will be what sells.