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Maxim duped your gullible ass. Tdot's not #1.

KickIT

TRIBE Member
Apparently Maxim duped 13 other cities by distributing 13 different editions of its Best City magazine. Haha. Genius.

*c*

http://alternet.org/story.html?StoryID=12707

Maxim Overdrive
Dan Rubinstein, Vue Weekly
March 26, 2002



By DAN RUBINSTEIN


Vue Weekly


And you thought the folks behind Maxim were idiots.


Their ultra-popular "men's magazine" -- and I use both terms loosely -- is base, vacuous and, logically, sells like hotcakes. It's sort of like Playboy, only the models wear slightly more clothing and the articles aren't so brainy. (By "articles" I mean the words squeezed between all those hooter pictures) Maxim's publishers and editors have proven they're shrewd businesspeople. Since the British export arrived on this continent in 1997, its readership has swelled to 2.2 million per month and issues these days weigh in at nearly 300 ad-laden pages. After all, what could be more popular to young male readers and advertisers than sex, sports, beer and babes?


But this month, as the magazine celebrates its fifth birthday, it pulled off another marketing coup. A plan so simple it's brilliant. A plan that shows just how smart Maxim's staff is -- and how easily the mainstream media can be manipulated.


North American readers of Maxim's April issue, those who peer past Blade II's topless "Chilean stunner" Leonor Varela on the cover and don't get bogged down in the complex "Chill Your Chick" feature (a primer on turning "any girl into a beer-swilling, Super Bowl-watching strip joint junkie"), will notice the mag's city-of-the-year item. This year, Maxim picked New York City as the continent's top town. And Philadelphia. And Toronto. And Dallas. And nine other cities, hoping to boost sales by boosting the egos of its hometown-proud readers with 13 city-specific versions of the April issue.


Except Maxim made a boo-boo. Copies of the edition praising New York were shipped to Philly newsstands by mistake. Philadelphians were supposed to read about how "cool" the Liberty Bell is and why anyone disputing Philly's title as "The Greatest City on Earth" should "have a bite of this cheese-dipped knuckle sandwich." Instead, the typical resident of the City of Brotherly Love saw himself described as "a lard-ass with arteries packed as tight as a Colombian airline passenger's G.I. tract" living in "a glorified piss break between New York and D.C."


It wasn't just Eagles-eyed Philadelphians, though, who saw through the distribution screw up to the magazine's multi-tasking deception. The Detroit Free Press was suspicious and asked Maxim senior editor James Heidenry about its city's number one ranking. "It has a certain cachet," he replied reassuringly, "the same way a Coupe de Ville does." Asked outright if Detroit was just one of several cities singled out, Heidenry lied. "No," he said, "we love Detroit." When confronted by the Free Press a day later with evidence (the best thing about Detroit, the non-Detroit versions of the mag quipped, is that it's not quite Canada), Heidenry fessed up. "Like a guy juggling different girlfriends," he said with typical Maxim wit, "we told them all they were number one."


Denver newspapers, alas, weren't as swift as their Motor City counterparts. Denver Post columnist Bill Husted began his item about the Maxim feature with the line "Denver, you're the best" and quoted a chunk of the magazine's glowing description of the city: "Founded by rugged, leathery gold prospectors, populated by top snowboarders and easy-to-trap ski bunnies, and set like a gem into the majestic Rockies is a city that will literally take your breath away." He mentions that Maxim praised the Post's "journalist principles" and concludes his blurb by writing "let's be glad we're not one of the 12 Worst Cities On Earth: Boston, Chicago, Dallas, Detroit, LA, Miami, NYC, Philadelphia, Phoenix, San Francisco, Toronto, Washington, D.C. And Maxim has plenty of mean things to say about them." In a similar column that appeared the same day in the Rocky Mountain News, Husted's counterpart Penny Parker proudly noted that "it's the town's bounty of beauties and babe-watching opportunities that snagged Maxim's vote."


Does it matter to Maxim that they fooled some readers and newspapers while others caught on? Probably not. The adage that no press is bad press holds true here. Maxim knew that by singling out a city as the world's best, they'd get their name into the boosteristic local dailies and onto local newscasts. (Heck, if the Foundation for Plastic Bags Stuck in Trees picked New York as the top city for plastic bags stuck in trees, the Big Apple's press corps would be all over that story.) Maxim likely figured that if somebody discovered them courting 13 different girlfriends at the same time -- which they probably knew would happen sooner or later, or indeed hoped it would -- its image as a frat boy prankster, T&A glossy wouldn't suffer.


They're right. Those who despise Maxim can't possibly think any less of it. In fact, I kind of appreciate how they've exposed papers like the Denver Post, which are willing to repeat any praise their city gets, regardless of who it's coming from and what it's praising. The Post may be upset it was hustled by Maxim -- well, that's what you get! Because even Maxim knows we all like to be told we're number one.
 

kyfe

TRIBE Member
Originally posted by *labRat*
whoever holds merit in what Maxim has to say deserves to be 'duped'. shitass mag.

--craig

I don't think the magazine was created to be a newspaper as much as it was to be entertaining... I still prefer FHM

Kyfe
 

Klubmasta Will

TRIBE Member
most people who get their news from the internet knew this was a gag immediately. (first hint - the maxim website went down - which is the first thing ppl would check when they heard their hometown was voted number 1.)

any mainstream paper that was fooled into publishing the story obviously does not do proper research.
 
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KickIT

TRIBE Member
I love how Detroit's Free Press was skeptical about their #1 showing from the get go. Like who the fuck would vote Detroit #1 other than for the most scummy as city.

*c*
 

Bumbaclat

TRIBE Member
I thought this was brilliant. First rate publicity.

I was seriously wondering though when I first heard that they named TO as #1. They did a feature awhile ago on Montreal buit never TO. They also make fun of Canada all the time. I also thought they would name an American city because Maxim has jumped on the flag waving bandwagon pretty hardcore. I still wanted to believe though.

Toronto's #1 for me.

Bumbaclat
 
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Evil Dynovac

TRIBE Member
Dupe I am, I guess.

When I saw the Maxim "T.O.#1" issue I bought it. I have a lot of civic pride I guess. While I've never bought a Maxim mag before I have flipped through numerous because I think they're pretty funny.

Seeing ones city lauded above all others was enough for me to reach for my wallet. After hearing about the prank I felt a little fooled but no worries, it was a pretty sweet gag.

And I still think Toronto is Numero Uno.

:)
 

labRat

TRIBE Member
Originally posted by Jeffsus


WTF?

You have a bloody SUBSCRIPTION!

HE DOES!

-jM
A&D
no i don't. proove it.

btw. have you found out about that thing that i asked you about yesterday? i found out about your request.

--craig
 

vench

TRIBE Promoter
if you've got one Maxim, you've got them all. Every mag has the same articles but different pictures of girls on t.v. or models from Brazil.


not that I mind the models from Brazil........


vench
 

Bumbaclat

TRIBE Member
Originally posted by *labRat*
btw. have you found out about that thing that i asked you about yesterday? i found out about your request.

trading child porn online? trafficking massive quantities of narcotics? organ thieves?

If only I could crack your code! :D

Bumbaclat
 

Uncle Bobby

TRIBE Promoter
Originally posted by KickIT
I love how Detroit's Free Press was skeptical about their #1 showing from the get go. Like who the fuck would vote Detroit #1 other than for the most scummy as city.

*c*

Yeah, Detroit's shit, but I'll see everybody there for DEMF this year, if it happens!

UB.
 
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noahmintz

TRIBE Member
thumbsdown.gif


stu
 

twist

TRIBE Member
Originally posted by KickIT
I love how Detroit's Free Press was skeptical about their #1 showing from the get go. Like who the fuck would vote Detroit #1 other than for the most scummy as city.

*c*
that's why they're crowned the murder capital still
you say detroit? this is motherfuckin hamburger hill

we don't do drive bys we park in front of houses and shoot.
 
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