jobs @ macworld:
"So, the iPod. Now I want to go back to this market share data. I want to drill down into this a little more. Now, we look at this, and the iPod has the 31% marketshare. What's the rest? The big chunk is flash... about 60% of that. 30% are Flash players between $100-$200. Equal 30% that's under $100. We looked at this high end flash market and we want to go after that. The under $100 flash players get put into a drawer since they don't hold enough songs.
Also these players have a bad user interface.
We are going to introduce the second member of the iPod family today. to go after these guys. It's called the iPod Mini.
Instead of 256MB, it's got 4000MB (or 4GB). Instead of 60 songs, it holds 1000 songs. It is half the thickness of these other MP3 players. And we are going to sell it for $249."