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Jockey Slut Magazine makes major changes

The Truth

TRIBE Member
JOCKEY SLUT PRESS RELEASE:
30th January 2004


Swinstead Publishing looks to the future
Progressive brand development starts with Jockey Slut repositioning Swinstead Publishing is to make a bold and progressive move to bring its youth culture magazine portfolio into the 21st Century, through challenging the outdated conventions that most publishers still cling to. These changes will bring SP closer to its readers, consolidate its position as a cu=
tting-edge and innovative publisher and will allow broader opportunities for its brands to extend beyond their current print media limitations. The first move will see Jockey Slut, the worlds leading cutting-edge music title, invest in an expansion plan which laughs in the face of the current glut of music magazine failures. Revered worldwide, as the ultimate authority on great alternative, underground and dance music, the brand will be realigned to make greater use of the expertise behind the magazine.

Over the last 11 years, Jockey Slut has made itself the holy grail of irreverent and passionate music journalism. It has been ground breaking with its cover stars, legendary events and highly acclaimed covermount albums. Plans to capitalise on its unique reputation and insight include an emphasis on the website, redeveloping it as a destination site, with information being=
made available for free on a daily and weekly basis, rather than restricting this information to the time-delayed date it hits the shelves each month.

SP sees this as a key tool in the Jockey Slut expansion into emerging international markets alongside wider offline activities.
The www.jockeyslut.com site will also begin to carry paid-for content, such as music downloads and develop relevant product retail elements through music, fashion and other areas of youth culture. The future will see Jockey Slut expanding further via commercial album releases, event programming and promotion, a record label, increased merchandise, broadcast opportunities and beyond, beginning in March with two major events in America as part of the annual Miami Winter Music Conference. This will be followed by a promotional tie-up with MTV and Motorola at the MotoMash event at Canvas, London, on 21st March. Jockey Slut is also teaming up with a number of other partners to create a series of unique music events across the UK, Europe and the USA through 2004. 85.continued on page 2



This progressive move to becoming a credible and rounded music brand will be supported by a substantial financial investment by SP. Jockey Sluts magazine is becoming a seminal, quarterly cutting-edge music bible offering a collectable round up of each season=92s hot releases and acts. It will be published at key times of the year tying in with major music events. It will be published every March, June, September and November.=
The March issue of Jockey Slut is on the shelves on 19th February. The online version will be updated on a daily and weekly basis from that date onwards.

Managing Editor, Rob Wood said:
"Times are changing and Jockey Slut is now right out there at the forefront. We are going to build on our great reputation by honing the monthly magazine to four bumper issues and massively expanding jockeyslut.com into an immediate, on-line magazine. For topical information we will be able to inform our readers of new and exciting music even quicker and be able to offer them even more through an interactive magazine, brand extensions and the vast potential this offers. Its a very exciting way of giving our readers even more."
Swinstead Publishing Managing Director, Jon Swinstead commented: "Information is so readily available now that some monthly titles struggle to be either relevant or considered. Daily, weekly, weekend supplements and=
on-line are far more suited to timely information. We are taking a positive step forward in order to allow the brands to grow in the appropriate media and investing in them to ensure they achieve their vast potential within this brave new world. Information is so easily accessible that the time it takes for a monthly magazine to hit the shelves can make it invalid. We want to challenge that. The revised frequency of the print executions will allow us to deliver an even higher level of editorial content, with a greater planning period between each issue whilst delivering daily and weekly information on line. In addition it will give us more time to develop the brand both here in the UK and overseas." To support the move, Swinstead Publishing has appointed the youth marketing agency Espionage as retained marketing communications agency for the repositioning activity. Jon Swinstead continued:
"Its an exciting time to be involved in youth culture, and by breaking the traditional boundaries of publishing, were taking a brand with huge respect and building its future on the international stage. We are thrilled to be working with Espionage, they have an understanding that we simply could not get elsewhere and the unique ability to link commerciality with it."
 

Evil Dynovac

TRIBE Member
All that sis-boom-rah buzz words to say that 'we canna hack a monthly mag so we're striping it right back.' Talk about spin (not the DJ kind.)
 

Dr Funk MD

TRIBE Promoter
A quarterly mag in the dance music bizz? It's that kinda stupid releasing a new edition every three months. Music fans are so fickle in this genre that a tune can go from underground white label buzz to huge bomb track to over played cheeze in that time.
 
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The Truth

TRIBE Member
RIP

Just got word that Jockey Slut's publishing company (who also put out Sleaze, formerly Sleazenation) just went into liquidation..they will not continue quarterly but the last ever JS has been printed and will be out in the near future and that will be it for them :(
 

diablo

TRIBE Member
Re: RIP

Originally posted by The Truth
Just got word that Jockey Slut's publishing company (who also put out Sleaze, formerly Sleazenation) just went into liquidation..they will not continue quarterly but the last ever JS has been printed and will be out in the near future and that will be it for them :(

wonh wonh
 
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