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:industry of cool:

xtollo

TRIBE Member
I love that line in Almost Famous when Lester Bangs tells Cameron Crowe (or whatever) that he missed rock'n'roll and that its now become an 'industry of cool'.

I never really understood what that meant until when this year I saw Hip Hop blow up into a large outrageous marketing scam. What was once fundamentally based on being underground and fresh had now succomb to the Ja Rule Remix of another J-Lo song. Gawd!

I wonder how long it will take before our precious dance culture gets mutilated by the huge media moguls. I'm pretty sure corporate sponsorship is the beginning. Touchy subject, I know.

Comments?
 

Klubmasta Will

TRIBE Member
if music or any other piece of art is ALTERED in order to appeal to a larger market or for other marketing purposes, then obviously this is bad.

popularity is NOT, however, inherently evil.

the works of john lennon, jimi hendrix, jim morrison et al. did not become any less brilliant when their popularity exploded.
 
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mingster

TRIBE Member
Originally posted by Klubmasta Will
if music or any other piece of art is ALTERED in order to appeal to a larger market or for other marketing purposes, then obviously this is bad.
I think this where we can define what happens typically in pop culture.

Kids start something cool ---> other kids start doing it ---> Marketing "genuises" get their hands on the idea and rip it off ---> it's cool for a little longer ---> those who started it want nothing to do with it ---> it suddenly becomes very un-cool.

Simple laws of nature, really.

Ming.
 

Cameron

TRIBE Member
Dance music has been 'cool' for a while now, tiesto on energy 108, dnb on car commercials, raves being discussed on shows like boston public, and our culture being used to sell gum.

You have to remember though, that there is always an underground. One that isn't as diluted as the one portrayed on the surface.
 

terrawrist III

TRIBE Member
it is happening all the time right now

good evidence of that takes place in this month's URB in which there is a review of the new "one man jam dj mixer" It's a new fisher price type toy which lets toddlers get behing the wheels of steel!

Cute but very intimidating, especially since it's designed for very very young kids! This culture is rampant and its gonna effect our little ones soon enough...the upside to this revelation by toymakers is that the review was by non other than dolated dj BABU and his 3 year old son! He says it sucks.

"it doesn't even have a fader!"

no fader...this is what is happening to our beloved culture
 

xtollo

TRIBE Member
Well said Cameron.

No fader, muahhahahaha. Hilarious! What really pisses me off is that pogo commercial, with the kids on the pogo vinyl. hah

I can't stand token dj's either. You know they aren't doing shit, just standing back there with 400$ headphones and some tech 1200's. Bullshit.
 
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kerouacdude

TRIBE Member
Originally posted by mingster


I think this where we can define what happens typically in pop culture.

Kids start something cool ---> other kids start doing it ---> Marketing "genuises" get their hands on the idea and rip it off ---> it's cool for a little longer ---> those who started it want nothing to do with it ---> it suddenly becomes very un-cool.

Simple laws of nature, really.

Ming.
Somebody done read The Tipping Point
 
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