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If I was Bjorn the owner of IKEA, I'd...


TRIBE Member
...come up with better, more appropriate names for their products.

Yes, using Swedish place names is cute and sometimes ironic (the "Hott" kettle, for instance...) but I think their success in North America would permit them a few more imaginative names...

So here's the challenge. Come up with names for IKEA stuff, real or imaginary.

The "POTATTO" couch
The "WATCHIT" television stand
The "PORNO" under-bed magazine concealment system.

...let the pigeons loose, people!
Alex D. from TRIBE on Utility Room


TRIBE Member
I don't have a witty name for an Ikea thingy, but I can't come tonight... I have to look at a house
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TRIBE Member
cher: for the whole night? Come on! It's Temptation Island night! Geez.

DISGRÜNTLEN - an IKEA-blue stress ball

INTELINSIDER - a computer stand

SYSTMSÜNDBAR - a coke mirror
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