They can advertise all they want, you're not obligated in any way to buy their product (and honestly, if someone is stupid enough to fall for an advertising campaign as lame as the 'experience' one, they shouldn't even be trusted enough to vote)...
The lineup was solid, the best big-names this city has seen on one flyer in quite a while (and big names don't mean quality, but Dan was tight, the only real reason I went, and I was happy to see Dave Ralph). If you can get over the tacky advertising strung up all over the inside of the venue, it was a fun night.
And there have been comments about the 'vibe' and the crowd that night, both of which I actually didn't mind.
Its a thursday, 35 at the door, most of the people there would have wanted to be there (and I ran into quite a few people who were there for free through work etc.). Yes there were more drunk people than at a 'party', but no more than you'd run into at any night at system or turbo. People were fucked, but when are they not? Its not shocking concidering the size of the event and the lineup.
And honestly, nothing is free in this world, so what do you expect when you give your personal info for a 'contest'?
Its sad if you actually trust the person with the clipboard collecting your info when he/she tells you smirnoffs company policy regarding the privacy of your essentials ("no, it won't be used for consumer research", thats trustworthy)...
Smirnoff can do whatever the fuck they want to try to make you buy their over-sugared vodka product, but you don't have to listen.
Alex is right in that we have to draw the line with corporate sponsorship, but if companies keep up this level of incompotence (lame advertising, inconcideration towards consumers), they'll ultimately destroy themselves with no effort on our part.