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There are plenty of rules regarding raising cash for a campaign, but as far as self promotion goes, I'm finding very little other than advise for potential candidates (Olivia Chow & John Tory predominantly) to keep mum regarding their plans until their hats are officially thrown into the ring. It appears that you're okay as long as you pay for everything out of your own pocket (must be nice to be loaded) and don't accept anything that could be considered a 'gift'.