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Facebook Fraud


TRIBE Member
This is a really good video illustrating that spending money on Facebook to get likes to your pages is totally useless, and can actually be damaging. The vid is 9 mins but worth the watch if you or anyone you know is spending on money on Facebook.

stew :)

Experiment Alleges Facebook is Scamming Advertisers out of Billions of Dollars

The world's largest social media network is scamming advertisers out of billions of dollars, according to a popular science blog who put Facebook's paid reach system to the test.
A video posted to Veritasium's YouTube channel Monday alleges that Facebook's advertising model - designed to generate page likes, and increase post engagement - is flawed.
Veritasium made the discovery after purchasing Facebook ads for its own page, increasing its likes from more than 2,000 to 70,000 in just a few days yet noticed no change in page views, resulting in a lower post engagement. The vast majority of likes generated by purchasing Facebook ads are fake users, says Veritasium, most likely spawned from "like farms" where users are paid to like pages.
The video notes a similar experiment by Rory Cellan-Jones, who managed to generate 3,000 global likes on a Facebook page that does “absolutely nothing” by purchasing ads through the site.
The U.S. State Department spent over $630,000 to increase Facebook "likes" for four of its pages on the social-networking site, according to an inspector general's report released in July 2013. The IG found that the number of Facebook users who actually engaged with each page was relatively small, with only about 2 percent “liking,” sharing or commenting on any item within the previous week.
Ironically, Facebook suppresses the reach of pages with low post engagement, according to the video, forcing page administrators to pay again to reach more fake fans in hopes of reaching a few real ones.
“Wherever you’re targeting, advertising your page on Facebook is a waste of money,” the video states. “I wish Facebook would remove the fake likes from my page and from all the others — but that would mean admitting that they’ve generated significant ad revenue from clicks that weren’t genuine.”
Facebook is rumored to be worth somewhere around $100 billion. The world’s largest social network recently reported record earnings for its 10th birthday, surpassing analysts' expectations.
Alex D. from TRIBE on Utility Room