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Does TO have the most LOTR geeks?

silver1

TRIBE Member
There was an interesting article I was reading from The Star about all of the cross promotional stuff with LOTR (KFC/Pizza Hut/Taco Bell).

A small bit that I found interesting was this:

Nowhere in Canada, perhaps, has the promotional machine been driven harder than in Toronto, where LOTR have outperformed every other market in North America. Toronto is the number three film market in North America, in terms of box office receipts, behind Los Angeles and New York, but for the LOTR saga, it's Number 1.

When The Two Towers opened last year, the Paramount theatres in Toronto showed the highest grosses of anywhere on the continent in the first week, with $411,000. The distributor has done its best to ensure the same will happen with The Return Of The King. At the end of last month, Alliance Atlantis paid big money to throw a party for the film in the Royal Ontario Museum's Canada Room.
link

The whole article is a good read but that piece struck me as quite interesting.

So is Toronto home of the most LOTR geeks?
 

Hi i'm God

TRIBE Member
Toronto is the only place in the world that had the LOTR exibit thingy plus I think all the actors where in the city yesterday doing a press conference.
 
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silver1

TRIBE Member
Originally posted by Klubmasta Will
there is some big LOTR fan-club that chose to have its celebratory meeting in toronto to commemorate the new movie.
It's not just a celebratory meeting.

It's a full on 3 day geek-fest extraveganza! :eek:

It's so geeky, I saw a bunch of guys dressed up as Spock harassing the people there. ;)
 
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Soundstream

TRIBE Member
Originally posted by silver1
There was an interesting article I was reading from The Star about all of the cross promotional stuff with LOTR (KFC/Pizza Hut/Taco Bell).

A small bit that I found interesting was this:



link

The whole article is a good read but that piece struck me as quite interesting.

So is Toronto home of the most LOTR geeks?
It makes sense. The Paramount theatres are the largest, have the most showings, and are the most expensive in Canada, hence the reason it grossed more than any of the other theatres in Canada. They are only comparing individual theatre establishments, not the total of all theatres in a city.

Cheers ... Ian :)
 

silver1

TRIBE Member
Re: Re: Does TO have the most LOTR geeks?

Originally posted by Soundstream
It makes sense. The Paramount theatres are the largest, have the most showings, and are the most expensive in Canada, hence the reason it grossed more than any of the other theatres in Canada. They are only comparing individual theatre establishments, not the total of all theatres in a city.

Cheers ... Ian :)
The paramount thing was just an example. It still states:

Toronto, where LOTR have outperformed every other market in North America.
It still doesn't explain why the Toronto market (for LOTR) finished first when it ALWAYS finishes third.

And we're also not talking per capita either.
 

Soundstream

TRIBE Member
Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by silver1
It still doesn't explain why the Toronto market (for LOTR) finished first when it ALWAYS finishes third.
Higher literacy rate, and therefore more readers of the series of books, hence the greater interest in seeing the movie.

Cheers ... Ian :)
 

Klubmasta Will

TRIBE Member
Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by silver1
It still doesn't explain why the Toronto market (for LOTR) finished first when it ALWAYS finishes third.

And we're also not talking per capita either.
perhaps the major n.y. and l.a. distributors do not do midnight sneak previews. since toronto did midnight sneak previews for each of the LOTR movies (but not for the vast majority of other movies), this would explain why the toronto numbers would be higher for only the LOTR movies (and perhaps a few others).
 
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silver1

TRIBE Member
Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by Klubmasta Will
perhaps the major n.y. and l.a. distributors do not do midnight sneak previews. since toronto did midnight sneak previews for each of the LOTR movies (but not for the vast majority of other movies), this would explain why the toronto numbers would be higher for only the LOTR movies (and perhaps a few others).
I doubt that would make the difference considering their population base is 4 times that of Toronto respectively.

A one day total of select theatre's wouldn't make that much of a difference IMO (assuming that those city's don't have midnight viewings that is).
 

Klubmasta Will

TRIBE Member
Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by silver1
A one day total of select theatre's wouldn't make that much of a difference IMO (assuming that those city's don't have midnight viewings that is).
for the LOTR movies, the midnight sneak previews were at all the big theatre chains and, in some of the megalplexes (i.e. paramount and the silvercities), they played the sneak preview in 5 or 6 cinemas.

there was also one year (although i think it was in the summertime) when toronto experimented in having select theatres run certain blockbusters around the clock.
 

silver1

TRIBE Member
Re: Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by Klubmasta Will
for the LOTR movies, the midnight sneak previews were at all the big theatre chains and, in some of the megalplexes (i.e. paramount and the silvercities), they played the sneak preview in 5 or 6 cinemas.

there was also one year (although i think it was in the summertime) when toronto experimented in having select theatres run certain blockbusters around the clock.
Sure. But again would that make the difference against 2 markets that both have 4 times as many people?

We're not just talking about it's first weekend numbers (although they used those as an example). We're talking about the Box office take for the entire run of the film.
 

Klubmasta Will

TRIBE Member
Re: Re: Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by silver1
We're not just talking about it's first weekend numbers (although they used those as an example). We're talking about the Box office take for the entire run of the film.
are you sure about that?

the only fact that the article uses to back up its claim that toronto "is number 1" for LOTR is the fact that a single theatre (the paramount) had the highest gross in the continent for the first week of the movie's run.

the article does not specify what it means when it rates different film markets "based on box office receipts". you are (i think) interpreting that to mean that they are comparing the respective cumulative box office totals for the entire cities.

i think they are talking about box office receipts per theatre or perhaps per person (using popolation of the city).
 
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silver1

TRIBE Member
Re: Re: Re: Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by Klubmasta Will
are you sure about that?

the only fact that the article uses to back up its claim that toronto "is number 1" for LOTR is the fact that a single theatre (the paramount) had the highest gross in the continent for the first week of the movie's run.

the article does not specify what it means when it rates different film markets "based on box office receipts". you are (i think) interpreting that to mean that they are comparing the respective cumulative box office totals for the entire cities.

i think they are talking about box office receipts per theatre or perhaps per person (using popolation of the city).
I'm basing it on this statement:

"Toronto is the number three film market in North America, in terms of box office receipts, behind Los Angeles and New York, but for the LOTR saga, it's Number 1."

How else could that be interpreted? It states the entire "LOTR saga" in terms of "Box office receipts" for the given "market"s.

To then mention just Two Towers and a single movie chain, I am to assume that said 2nd reference was a single example for the previous statement.
 

Klubmasta Will

TRIBE Member
Re: Re: Re: Re: Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by silver1
I'm basing it on this statement:

"Toronto is the number three film market in North America, in terms of box office receipts, behind Los Angeles and New York, but for the LOTR saga, it's Number 1."

How else could that be interpreted? It states the entire "LOTR saga" in terms of "Box office receipts" for the given "market"s.
like i said, they could be interpreting the quality of the film "market" by looking at the average box office receipts for each theatre in the market. (thus, they would essentially be taking the city's gross total receipts and dividing by the number of theatres.)

not only is that interpretation possible from the wording in your article (since it is still "based on box office receipts" - i.e. receipts from individual theatres as opposed to from the entire city), it would explain the writer's choice of a single-theatre example in the second paragraph. it would ALSO make more sense because i cannot imagine that more torontonians have seen LOTR than new yorkers.

that just seems extremely unlikely given the massive difference in population.

gah, anyway, i gotta get outta the office. my brain is turning to mush.
 

silver1

TRIBE Member
Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Does TO have the most LOTR geeks?

Originally posted by Klubmasta Will
like i said, they could be interpreting the quality of the film "market" by looking at the average box office receipts for each theatre in the market. (thus, they would essentially be taking the city's gross total receipts and dividing by the number of theatres.)

not only is that interpretation possible from the wording in your article (since it is still "based on box office receipts" - i.e. receipts from individual theatres as opposed to from the entire city), it would explain the writer's choice of a single-theatre example in the second paragraph. it would ALSO make more sense because i cannot imagine that more torontonians have seen LOTR than new yorkers.

that just seems extremely unlikely given the massive difference in population.

gah, anyway, i gotta get outta the office. my brain is turning to mush.
Well even if it was on a theatre per capita basis, then your only argument left is that Toronto theatre's had midnight showings and those in NY and LA did not.

However a quick google search shows me that there were midnight showings at all the major theatre chains in LA and NY as well.

So my original question remains unanswered. :p
 
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