People who follow Alex Jones are just big dumb dupes for a grift that is now 100% in the open:
"The text messages from Alex Jones’ phone show how Infowars sowed hatred, fear and lies, while also selling products to its audience, some at markups as high as 900%.
In addition to these extreme markups, the texts show multimillionaire Jones trying new things at a tenuous time for his business. Mainstream social media companies including Facebook, Twitter and YouTube banned Jones from their platforms in 2018, around the same time he began feeling the fallout from his lies about the Sandy Hook mass shooting. In 2019, when the text messages start, Jones hatches a series of partnerships, LLCs and domain names in addition to his flagship Infowars business.
To mixed results, Jones bankrolls shadow operations around this time, including the junk-news site National File. He also backs a project created by Logan Cook, a Kansas-based Trump fan who uses the online alias “Carpe Donktum,” that goes nowhere. Many times in the texts, Jones leans on influencers in his orbit who still have access to mainstream social media accounts to spread Infowars content for him, like his antisemitic collaborator Paul Joseph Watson. He also appears to deceive his fans about his reach. In one message, Jones’ employee Michael Zimmermann offers to rig the view counts on Jones’ videos, giving the appearance that more people are watching his broadcasts than there actually are.
Caolan Robertson, who shot a documentary for Jones in 2019, near the time when the texts start, told Hatewatch that the Infowars boss portrayed himself as a master manipulator in private, bragging that he could sell “dick pills” and that his fans would “buy anything.” Zac Drucker, a former Infowars employee who spoke to Hatewatch for this investigation, said that in retrospect, he believes Infowars staff looked down on the customers who bought into Jones’ brand.
“We all kind of did. In a nutshell, one way or another. We kind of addressed the audience as this low IQ, ‘grab onto anything,’ gullible tribe of very dangerous people,” Drucker said."
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