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Congratulations Don Berns a.k.a. Doc Trance a.k.a. SVP Doritos Marketing !!!

Discussion in 'TRIBE Main Forum' started by Klubmasta Will, Apr 4, 2010.

  1. Klubmasta Will

    Klubmasta Will TRIBE Member

  2. The Peej

    The Peej TRIBE Member

    Big congratulations to the production team! I thought Spice 2.0 was a clear winner and am glad to see them take top honors. The voting was getting scary for a second when the YouTube kids and their terribly un-funny inside joke videos were climbing up the ranks.

    The video is high-larious! I also like how they dealt with the fact that the flavor itself it's pretty ambiguous.


    Well done all around. I bet he's not getting much of the 250 G's as it looks like a fair handful of people were involved in the video production. But maybe those 1% of sales royalty cheques might be nice for a rainy day.
  3. geminigirl

    geminigirl TRIBE Member

  4. ndrwrld

    ndrwrld TRIBE Member

    first the Cube, now this !
    well done Trancey Fancy Pants.
  5. tobywan

    tobywan TRIBE Member

    ha, that was good.
  6. TaCk OnE?

    TaCk OnE? TRIBE Member

    nice spot, I dig it.
  7. kyfe

    kyfe TRIBE Member

    So when is apple releasing this new product?
  8. KickIT

    KickIT TRIBE Member

    My company developed the web backend for this contest. There was some good drama going on between this video and Peter Chao. Congrats on the win!
  9. TaCk OnE?

    TaCk OnE? TRIBE Member

    I know some of the people at BBDO who took an extra long lunch after not having to come up with their own creative work.
  10. d.code

    d.code TRIBE Member

    Seriously. And as a result the work is much better than what they would have come up with.
  11. KickIT

    KickIT TRIBE Member

    Viralocity was done by Proximity not BBDO.
  12. awwnaw

    awwnaw TRIBE Member

    Actually the creative teams work for both agencies. Just a division for billing and client conflicts of interest for many accounts.
  13. TaCk OnE?

    TaCk OnE? TRIBE Member

    I worked for proximity for the past year, it's BBDO.

    all mass agencies have a digital arm, they try and pretend they're different but they're about as separate as 100 yards.

    the concept was a BBDO idea, the execution was a proximity job.
  14. TaCk OnE?

    TaCk OnE? TRIBE Member

    ya...sure thing.
  15. Sunshyne Jones

    Sunshyne Jones TRIBE Member

    wow. so now you get to win a contest by doing a spoof of another, very recent ad? seriously?
  16. KickIT

    KickIT TRIBE Member

    Ah good to know. I'm a noob to this industry. Wait! Damian, are you with Tribal BBDO? Because my POC over there is Damian.
  17. TaCk OnE?

    TaCk OnE? TRIBE Member

    Tribal is the proximity to DDB. :)...proximity is the digital agency for BBDO the mass agency, and Tribal is the same thing to DDB, which is across the street on bloor more or less.

    and no, right now I work at Maclaren McCann
  18. R4V4G3D_SKU11S

    R4V4G3D_SKU11S TRIBE Member

    I thought the same thing.
  19. Sal De Ban

    Sal De Ban TRIBE Member

    i once told a gullible friend that Dr. Trance was an actual doctor outside of DJing, and that my entire family went to him as our family doctor for years.
  20. Metal Morphosis

    Metal Morphosis TRIBE Member

    love it!
  21. tripleup

    tripleup TRIBE Member

    All you have to do is add some homoeroticism and victory is yours.
  22. AgentSanchez

    AgentSanchez TRIBE Promoter

    ORLY? I think a friend of mine works there!
  23. The Peej

    The Peej TRIBE Member

    "...It's tri-angular, it's mobile, it's sexy."
  24. dg0425

    dg0425 TRIBE Member

    And DDB and BBDO are both owned by the same company. Omnicom.
  25. Sal De Ban

    Sal De Ban TRIBE Member

    the corporate plot thickens.

    (and BTW, BDP and BBD were awesome groups. BBD was R&B, FYI)

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