If you wanna read 24 pages of analytical jargon. I mean, I must've used the word "ideology" a million times.
The research paper has various parts:
1. The corporate history of the drink name and its linkages with any media outlets, how it functions as a conglomerate and who owns who. You find out SO MANY interesting linkages between all the companies out there. Like Diageo PLC (who owns Smirnoff) also owns Moet Hennessy which is a subsidiary of LVMH. LVMH own Louis Vuitton and Christian Dior. Diageo also owns Burger King so you could say that the burger flipper at BK could be the nephew of John Galliano!
2. Their marketing strategies and a demographics analysis.
3. A semiotic analysis (how the ad conveys meaning).
4. An ideological Analysis.
5. A comparison of two ads of Smirnoff, one from 1966 and one from 1997 and a comparison of the publications they chose to advertise in.
Did you know an ad in Sports Illustrated cost $162, 000 a page in 1997?