I have a winter perfume and a summer one, which could easily be used as day perfume versus evening one.
I find that winter/evening colognes are generally much heavier versus lighter summer/day smelling ones.
It's all personal taste though.
If it smells good on you, you can wear it anywhere (low doses always) regardless of if it's chanel or no-name.
An ex o' mine used to wear some body shop cologne (black glass bottle) and it was tres yummy. Even if we were just hanging out @ home or going out for an evening on the town, it didn't 'stand-out'.