• Hi Guest: Welcome to TRIBE, the online home of TRIBE MAGAZINE. If you'd like to post here, or reply to existing posts on TRIBE, you first have to register. Join us!

Clue Heywood - Destroyer of marketing campaigns.


Staff member
This dude is amazing. He is going after Peleton hard....

Our architect suggested a Peloton nook for our pied-à-terre. They do not belong in nooks. They belong where an observatory would be, if you didn’t own a Peloton. We fired him.


178 replies 263 retweets 4,958 likes

Ironic that “Peloton” means a group of cyclists when my favorite way to cycle is alone in the guest house living room at our Brentwood mansion.


86 replies 314 retweets 5,336 likes

I put the Peloton bike in the kitchen of our loft so I can get a workout and also cook the vegan three-bean tortilla soup recipe I downloaded from Goop.


81 replies 416 retweets 6,919 likes

My husband says it’s a fire hazard to have the Peloton bike blocking the doors from the living room to the veranda. He doesn’t understand that the Peloton bike will be the first thing I save.


50 replies 644 retweets 8,849 likes

Some people tell me that I should put my living room here because of the amazing view. I have to question their priorities. Who on earth spends more time on their couch than on their Peloton bike?


37 replies 385 retweets 7,535 likes

You might ask why the windows in front of these Pelotons are so small. Unfortunately space on the yacht is limited and the gym is near the waterline. We manage.


43 replies 628 retweets 11,431 likes

Last year we painstakingly remodeled a midcentury modern house in the hills, including furniture from the period. Then I put my Peloton bike right in the middle of the living room.


27 replies 697 retweets 9,757 likes

Sometimes I let the nanny ride my Peloton. But the solarium is my space, so she only can ride in the garage and only when she’s disciplining my children.


85 replies 714 retweets 10,252 likes

The picture windows at our chalet provide breathtaking views from the Peloton bike. In the living room set behind it, all you can see is the Peloton bike.


15 replies 305 retweets 6,959 likes

Probably the worst thing about putting a Peloton bike in my spotless huge kitchen is when my dumb kid interrupts the workout. Where is Consuela? She has one job!

Alex D. from TRIBE on Utility Room