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bollywood embraces file sharing, singing and dancing in hills ensues

deep

TRIBE Member
http://www.reuters.co.uk/newsPackageArticle.jhtml?type=entertainmentNews&storyID=427664&section=news

Bollywood in Internet download deal
Tue 23 December, 2003 10:44

By Narayanan Madhavan

BANGALORE (Reuters) - India's film makers are offering Internet movie downloads on web site Kazaa in a move that could lower costs and boost revenues in Bollywood, the world's most prolific film production centre.

Some 35 producers will be able to sell movies using Kazaa, a file-sharing program owned by Australia's Sharman Networks, according to company statement.

"In a distribution deal struck between Sharman's partner Altnet... and IndiaFM.com, one of the most popular Bollywood entertainment sites, Kazaa's estimated 60 million global users will gain access to previously unavailable content," the statement said.

The industry started its first download last month when Kazaa's users were offered "Supari" (A Contract for Killing), a slick thriller, for $2.99. The file was programmed to self destruct after being viewed and could not be copied.

"It was a thrill for me to become the first to do it, in an industry which had ignored the Internet, or did not pay enough attention," said Meenu Kumar, the film's executive producer.

Bombay's Hindi cinema dominates India's movie industry, which churns out about 1,000 films every year.

Only about 10 million of India's one billion people are Internet users. But with another 20 million Indians overseas, the Internet could become a worldwide box office for Bollywood.

IndiaFM's customers include Mukta Arts, controlled by director Subhash Ghai, and Tata Infomedia.

"The deal means that Bollywood producers can now distribute movies, music and other large, rich media files online that would be too large and expensive to host on a traditional Web site," the statement said.

LONG-TERM GAME

"We are starting with promotional content but we are in the process which will allow movies and songs on a pay-per-view mode in the new year," Saleem Mobhani, co-founder of IndiaFM, which is run by Virtual Marketing India, told Reuters.

Industry officials do not expect quick revenue, but see long-term potential in India, where movie distribution deals are sold via territory rights, roughly for each state, and DVD and television broadcast rights are sold separately.

"There will come a time soon when it (the Internet) will become a solo territory on its own," but could be at the expense of video disk sellers, said Kumar.

"More than cost efficiency, it is very convenient for non-resident Indians," Kumar said. "And I sincerely think it curbs piracy."

Hollywood has been slow to embrace downloads, seeing the medium as a threat to existing revenues. Kazaa has faced criticism and opposition in the industry, but is confident that secure Internet distribution can be safe and legal.

A survey by Britain's Informa Media Group said this year that Internet movie sales could be worth more than $800 million (454 million pounds) a year by 2010, but said illegal downloads were already costing as much as $92 million in lost revenue.
 

PosTMOd

Well-Known TRIBEr
Originally posted by deep
The file was programmed to self destruct after being viewed and could not be copied.
Okay, how long before some 15 year old Norwegian cracks this one?
 
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deep

TRIBE Member
Re: Re: bollywood embraces file sharing, singing and dancing in hills ensues

Originally posted by PosTMOd
Okay, how long before some 15 year old Norwegian cracks this one?
longer than it takes some indian :)
 

PosTMOd

Well-Known TRIBEr
Re: Re: Re: bollywood embraces file sharing, singing and dancing in hills ensues

Originally posted by deep
longer than it takes some indian :)
Indian geeks are all theory.

Norwegian geeks are all practical.
 
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ninja

TRIBE Member
Originally posted by PRIMAL
That's a little too far fetched.
I dunno, Bollywood has no bounds, have you seen Kaante ? its a remake of resevoir dogs. except its made in to an action film. its pretty good none the less, you jsut gotta drop the northamerican film conditioning that weve been imersed in for the span of our lives.
 

PRIMAL

TRIBE Member
Originally posted by ninja
I dunno, Bollywood has no bounds, have you seen Kaante ? its a remake of resevoir dogs. except its made in to an action film. its pretty good none the less, you jsut gotta drop the northamerican film conditioning that weve been imersed in for the span of our lives.
What I meant was Skynet being runned by Indians. :p
 
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Booty Bits

TRIBE Member
Originally posted by d.code
Anybody ever seen Mullet? The story of the mullet done Bollywood style?
was this film actually made?
i thought it was just a long, very funny commercial for Fanta that played at the beginning of the Hollywood Bollywood DVD.
 
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