And does this justify the hype?
I'll give it a try. My understanding from reading a few articles is that it tastes like a mediocre beef burger when in a bun with fixins (not so much on its own), has comparable calories (more calories than a lean burger), comparable fat, generally more sodium, zero cholesterol, and negligible fibre and other vege-qualities given that it's heavily processed.
I will buy a pack for our first summer family bbq, as my niece is vegetarian. I will probably throw some bacon on it.
I just listened to a podcast about these meat substitutes, and apparently it is one particular chemical the generates the meat taste when you cook this stuff. You can add it to anything and it will taste like meat. Those options are endless, if you think about it.
Oh sorry, Mom's Across America, even worse than EWG but same shit different pile, they commissioned and popularized a "study" on Roundup being found in ppb In these burgers - nothing to worry about