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100 dumbest moments in business, 2004 edition


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4 The next day, Count Chocula drops by to pick up an application.
Dairy Queen franchisee W.A. Enterprises is docked $700,000 by a jury in Richmond, Va., after DQ employee Ayman Ahmed Hasaballa allegedly slides into a booth next to a female customer, pulls down her sweater, bites her breast, and says, "I am like Dracula." The jury holds the company responsible because it didn't fire Hasaballa six months earlier after he allegedly attacked a female co-worker.
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39 They thought about changing their name, but, sadly, Whizzinator was already taken.
U.K. energy company Powergen finds itself so often confused with a similarly named Italian battery maker that it issues a statement disavowing any connection between the two enterprises. It's not so much the Italian company that the Brits want to distance themselves from as its Web address: Powergenitalia.com.


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This brought a smile to my face:

36 Think they'll buy the April Fool's joke thing again? Nah, better go with the bit about the top-secret location.

Michael Hanscom, a temp worker at Microsoft's in-house print shop, is fired after posting to his blog a photo that showed workers at the facility taking delivery of several Apple G5 computers. His supervisor insists that Hanscom was fired not for showing the company relying on the product of its chief rival, but for revealing the location of one of its shipping and receiving departments.


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51 I say, Nigel, you look like you're freezing your bum off.
In January, British radio station BRMB is fined £15,000 for holding a contest in which entrants are challenged to see who can sit on a block of ice the longest, with the winner getting free concert tickets. The station got the idea from a New Zealand website, but unlike the Kiwis, the Brits use dry ice, which, at -109 degrees Fahrenheit, is unkind to human flesh. Three participants are hospitalized.
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so sweet.

6 The company places the blame on junior analyst Mary Jane Bogart, a chronic underachiever who never has the straight dope and often fails to weed out her own mistakes.


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In April, Kraft rolls out an ad campaign to promote its new presliced, cracker-size cheese. The slogan: "We cut the cheese so you don't have to."