I was just reading some offer for life insurance that I got in the mail today, and I was just blown away at the absurdity of the way they sell it... Here are some quotes that I just needed to share: "The living benefit lets you get an advance up to 25% of your own life insurance coverage if you're diagnosed as having a terminal illness." I mean, that's nuts... what are you supposed to think when you read that? "Well gee, that sounds really good. I hope I get a terminal ilness so I can get some of my life insurance before I die." and then there's this one: "If an accident results in Severe Trauma, you may be eligable to collect an extra Severe Trauma Benefit of 25% of your coverage." I mean... come on! Extra Severe Trauma Benefit? That sounds like a bonus game of Bingo... Like something to be exited about... What I really want to know is... who comes up with this stuff?